4 Reasons Why You Need Blended Learning

Written by Rebecca Parkerson, Director of Learning Solutions

Internet searches for ‘blended learning’ increased by 41% in the spring of 2020 just after the start of the pandemic. Although the more recent numbers have leveled out, people still conduct about 100,000 searches per month (Statista, 2021). Let’s evaluate four key reasons that shed light on why your employees may be among those searching and why you should incorporate blended learning into your development strategy.

1. Employees seek blended learning opportunities

Feedback and the potential for advancement top the list of motivations for people to join your organization according to an article republished by the Society for Human Resource Management (Rockwood, 2022). It noted the draw of workplace learning and development to prospective employees when listed as part of a company’s competitive benefits.

This helps position you as an employer of choice and a masterful blend of development experiences can help employees connect with the organization’s values, vision, language, standards, and ways of behaving.

2. Blended learning is convenient for everyone, especially if it includes micro learning

It is understandable that organizations want to minimize time away from work and avoid disrupted workflows. With self-paced digital development, experiences can be made available anytime, anywhere, and on almost any device (tablet, smartphone, computer).

Integrating virtual classroom opportunities into the mix reduces the time and cost associated with facilitated learning events. Employees benefit from this approach because learning can be personalized to their specific needs and goals through robust, data-driven assessment and expert guidance. The variety of delivery formats, including videos, webinars, application activities, and general collaboration, make the blended learning environment quite rich and engaging.

3. Blended learning shortens the time to apply new knowledge and skills

Blended learning can result in a 53% reduction in time commitment compared to traditional development classroom settings. This more personalized approach results in higher engagement and learning reinforcement (Verma, 2021). Supplying a more direct route from development to the work role and responsibilities leads to greater learning transfer and improved performance.

The application of learning concepts to real-world problems can make feedback more meaningful and productive (ATD, 2021). Employees then perceive the value of learning in their own professional journey and its relation to their team’s success. Recurring practical application on the job can then promote true behavior change.

4. Blended learning drives business results

A blended development strategy is the key to scalable organizational development that will increase employees’ competencies and skills rapidly, flexibly, and leanly. A LinkedIn report adds that just 24 minutes (1% of the work week) is all it takes to aid employees with staying current in industry developments and best practices (McBee, 2021).

This short commitment that is easily integrated into a day-to-day routine can boost internal accountability, retention, and innovation. Plus, the ROI of blended learning is consistently proven. An Association for Talent Development survey of 2,500 companies discovered that those with comprehensive training programs have 218% higher revenue per employee and 24% higher profit margins (ATD 2020 State of the Industry Report).

Talogy offers an innovative solution that addresses each of these benefits called the AIM Learning System. It turns critical information collected during the hiring process into growth plans that are personalized for individuals and tailored to team needs. Our experts can curate and customize competency-based development programs that enhance employees’ strengths and address their most pressing development needs.

Team challenges are the newest addition to the AIM Learning System where employees work together to solve job-related problems. Team challenges foster action learning in an engaging virtual escape room environment.

Today’s employees are looking for ways to fit learning and development into their already busy schedules. They are also seeking ways to learn from each other and apply new expertise to address real-world work issues. That’s why a range of blended learning solutions, including self-paced, micro-learning, virtual classroom experiences, and team problem-solving offers a great way to meet them where they are. Investment in the development of your employees in a way that allows them to personalize their journey will boost retention, enhance productivity and engagement, and improve business outcomes.

Learn more about the impact blended learning can have in your organization at our SHRM Webcast on Tuesday, September 27, 2022 12:00 PM EDT. Register by clicking here.

References

Gaquin, E. (2021, July 20). Why companies are moving toward blended learning in the workplace. ATD. https://www.td.org/atd-blog/why-companies-are-moving-toward-blended-learning-in-the-workplace

McBee, D. (2021, January 27). Training leads to a 218% higher revenue per employee. LinkedIn. https://www.linkedin.com/pulse/training-leads-218-higher-revenue-per-employee-david-mcbee/

Rockwood, K. (2022, January 15). How learning and development can attract—And retain—Talent. SHRM. https://www.shrm.org/hr-today/news/all-things-work/pages/how-learning-and-development-can-attract-and-retain-talent.aspx

Statista. (2021). 2021 Workplace Learning Report. https://www.statista.com/statistics/988908/workplace-learners-motivation-colleagues-united-states-generation/

Verma, E. (2021, June 1). 5 reasons why blended learning is ideal for corporate training. Simplilearn. https://www.simplilearn.com/reasons-why-blended-learning-is-ideal-for-corporate-training-article